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My husband is an entrepreneur who passionately follows and laud the story of budding startups and it’s very typical of him to be aquatinted with startups like PUREEARTH. He knew his wife is a beauty enthusiast and would love to review such product on her blog, therefore, he became the source but this wasn’t sufficient for me to review the product as I always look authenticity and credibility of the company first, so I initiated the research and found substantial reasons to review the PUREEARTH i.e;

  • PUREEARTH is the advocate of conscious consumption and eco friendly products.
  • They support income generation programs to resource poor women and grassroots farmers in India.
  • They have been the part of Elle India’s Oprah Winfrey’s cover shoot in Dec, 2018. It was the only beauty brand included in the curated gifts presented to Oprah by representing the best of India.
  • PUREEARTH’s founder has impressive portfolio to support the ideology of the company.

DSC_1368 copyBrand Profile:

Founder and Creative Director Kavita Khosa has united her passion for clean beauty, wellness and her commitment towards positive social impact through her creation of PUREARTH. A former Wall Street firm lawyer and director at Deutsche Bank, Kavita felt a deep desire to reconnect with her native land of India. She shed her corporate avatar to embark on a voyage through the high altitude Himalayas where she spent years conducting extensive research on the ecological environment, establishing partnerships with community based organizations, womens’ micro-credit, and self-help groups across the Himalayan belt from Kashmir to Kumaon. Kavita read law at the University of Pune and Hong Kong University and holds Diplomas in Advanced Organic Cosmetic Science, Ayurveda and Vedanta. An Ayurvedic practitioner for over 20 years, Kavita is an Iyengar yoga teacher and established Sachananda Yoga Shala, a non-profit yoga school before founding PUREARTH in 2014.  A lifelong member of the Federation of Women Lawyers, Hong Kong, and an active womens’ rights campaigner, Kavita has been featured on the cover of India Today Woman business magazine and nominated as Entrepreneur of the Year by the Adventist Hospital Women of Hope Foundation, Hong Kong.  She is invited to speak globally at forums on womens’ empowerment and sustainability.

DSC_1373 2.JPGKey Info:

Founder: Kavita Khosa
Brand: PUREEARTH
Founded in Year: 2014
Head Office: Hong Kong/ Studio PUNE, INDIA
Mantra: Equal, Ethical, Ecological
Nature of business: Skincare Products
Available at: PUREEARTH, Beautysource, TataCliq Luxury

Product Description:

A superlative face cream formulated with Himalayan rosa damascena, wild Seabuckthorn berries and wild Rosehip seed oils. This potent concoction strengthens and repairs skin’s cellular structure at a deeper level, fighting free radicals and environmental stress to deliver amazingly soft, plump and toned skin.

The Ritual:

Pat and massage on cleansed skin with the pads of your fingertips to comfort and tone the underlying muscles. A sumptuous treat for your face to begin and end the day on a gentle, indulgent note.

Sustainably sourced, 100% active plant and mineral based ingredients, Free of petrochemicals, parabens, phthalates, silicones, sulphates, mineral oils, carbomers, DEA, TEA, and Toxic pesticides or chemicals. Vegetarian.

DSC_1331_copyIngredients:

Aqua, rosa damascena (flower) water, cocus nucifera (coconut) oil**, Olea Europaea  (Olive), Fruit Oil**, Prunus Armeniaca (Bitter Apricot) Oil, Persea Americana (Avocado) oil**, Rosa Moschata (Rosehip) Pulp extracts, hippophae rhamnoides, (seabuckthorn berry) pulp extracts, theobroma cacao (cocoa) seed butter, Vegetable Glycerine, Cera Flava (Beeswax), Glyceryl Stearate, Cetyl Alcohol, Caprylic/Capric Triglyceride, Rosa Damascena (Flower) Oil, Pelargonium Graveolens (Geranium)Leaf Oil, lavandula angustifolia (lavender) Oil, rosmarinus officinalis (rosemary) Leaf Extract, Benzyl, Dehydroacetic Acid & Love

**Certified Organic & Wild Harvested.

DSC_1332 3Ayurvedic Benefits:

Rose is helpful for pacifying pitta skin. Seabuckthorn berry and rosehip seed balance vata, pitta and kapha disorders.

Packaging:

I love the packaging of the product. It’s a leak-proof screw cap jar made of French violet glass which means it has outstanding preservation capabilities. The jar is so tiny that it hardly takes up any space and can be perfectly carried even in the smallest clutch. I would love to save this jar for my travelling kit for sure.

DSC_1381 copyMy Experience With PUREEARTH:

PUREEARTH is super expensive and to buy a large quantity without any prior experience of  brand was questionable for me so I decided to test the small quantity (15 ml/0.51 OZ) of “Rose & Seabuck” face cream. I bought the product straight from their website and it got delivered within a week. The product has a balanced consistency which is not very thick or runny, thus makes it easy to apply and get absorbed easily. A tiny amount of product is sufficient to cover the face but it’s only 15ml so I doubt it will last for a month. A major function of this cream is to provide a subtle glow with enough nourishment for the whole day without making your face look greasy or sticky and can be used with foundation or sunscreen with no discomfort at all. This review is based on the rainy season and I can’t promise the same results in summer because some people tend to sweat a lot in the summer and I doubt this will be a good choice for them during that period but someone like me who never sweat in any season should be fine.

DSC_1326copyPros:

  • 100% Natural and organic.
  • Non greasy/ Lightweight
  • Good hydration
  • Get absorbed quickly
  • Easy to carry while travelling.
  • Leak proof packaging.
  • Eco Friendly Product with social welfare & recycling programs.
  • Suitable for dry skin
  • Available online

Cons:

  • Super expensive
  • Not available at stores for now

Conclusion:

I tried differentiating PUREEARTH by looking at their designer website but somehow it couldn’t convince me to spend a hefty amount on the product, whereas I can buy the same quality products at a lesser price. I agree it’s a decent and natural product but it’s way too expensive for daily use unless you have the power to splurge. Plus there are many identical affordable organic products available in the market with additional benefits like SPF, anti-pigmentation, anti-ageing etc. Some companies like Kama Ayurveda and Forest Essentials provides an equivalent or better result without compromising on quality. So my final thought is that I may review the other products from PUREEARTH but can’t buy this as my substitute for sure. This review is based on my personal experience so no offence if this contradicts anyone’s opinion.

Now it’s time to say goodbye but before I go I would like to mention the Kronokare hand lotion review, it’s an Indo-French brand you might want to check-out. 

Now comes the final and important part, please don’t forget to Instagram me. I may not look like a picture-perfect blogger on my Instagram but I promise my reviews are unbiased and true!! So till my next post… Keep Connecting & Keep Loving!! 🙂

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