My husband is an entrepreneur who passionately follows and laud the story of budding startups and it’s very typical of him to be aquatinted with startups like PUREEARTH. He knew his wife is a beauty enthusiast and would love to review such a product on her blog, therefore, he became the source for this product review but before reviewing any product on my blog I make sure about the authenticity and credibility of the company first, hence I initiated the research and found substantial reasons to review the PUREEARTH i.e;
- PUREEARTH is the advocate of conscious consumption and eco friendly products.
- They support income generation programs to resource poor women and grassroots farmers in India.
- They have been the part of Elle India’s Oprah Winfrey cover shoot in Dec 2018. It was the only beauty brand included in the curated gifts presented to Oprah by representing the best of India.
- The founder has an impressive portfolio to support the ideology of the company.
Brand Profile:
Founder and Creative Director Kavita Khosa has united her passion for clean beauty, wellness and her commitment towards positive social impact through her creation of PUREARTH. A former Wall Street firm lawyer and director at Deutsche Bank, Kavita felt a deep desire to reconnect with her native land of India. She shed her corporate avatar to embark on a voyage through the high altitude Himalayas where she spent years conducting extensive research on the ecological environment, establishing partnerships with community based organizations, womens’ micro-credit, and self-help groups across the Himalayan belt from Kashmir to Kumaon. Kavita read law at the University of Pune and Hong Kong University and holds Diplomas in Advanced Organic Cosmetic Science, Ayurveda and Vedanta. An Ayurvedic practitioner for over 20 years, Kavita is an Iyengar yoga teacher and established Sachananda Yoga Shala, a non-profit yoga school before founding PUREARTH in 2014. A lifelong member of the Federation of Women Lawyers, Hong Kong, and an active womens’ rights campaigner, Kavita has been featured on the cover of India Today Woman business magazine and nominated as Entrepreneur of the Year by the Adventist Hospital Women of Hope Foundation, Hong Kong. She is invited to speak globally at forums on womens’ empowerment and sustainability.
Key Info:
Founder: Kavita Khosa
Brand: PUREEARTH
Founded in Year: 2014
Head Office: Hong Kong/ Studio PUNE, INDIA
Mantra: Equal, Ethical, Ecological
Nature of business: Skincare Products
Available at: PUREEARTH, Beautysource, TataCliq Luxury
Product Description:
A superlative face cream formulated with Himalayan rosa damascena, wild Seabuckthorn berries and wild Rosehip seed oils. This potent concoction strengthens and repairs skin’s cellular structure at a deeper level, fighting free radicals and environmental stress to deliver amazingly soft, plump and toned skin.
The Ritual:
Pat and massage on cleansed skin with the pads of your fingertips to comfort and tone the underlying muscles. A sumptuous treat for your face to begin and end the day on a gentle, indulgent note.
Sustainably sourced, 100% active plant and mineral-based ingredients, Free of petrochemicals, parabens, phthalates, silicones, sulphates, mineral oils, carbomers, DEA, TEA, and Toxic pesticides or chemicals. Vegetarian.
Ingredients:
Aqua, rosa damascena (flower) water, cocus nucifera (coconut) oil**, Olea Europaea (Olive), Fruit Oil**, Prunus Armeniaca (Bitter Apricot) Oil, Persea Americana (Avocado) oil**, Rosa Moschata (Rosehip) Pulp extracts, hippophae rhamnoides, (seabuckthorn berry) pulp extracts, theobroma cacao (cocoa) seed butter, Vegetable Glycerine, Cera Flava (Beeswax), Glyceryl Stearate, Cetyl Alcohol, Caprylic/Capric Triglyceride, Rosa Damascena (Flower) Oil, Pelargonium Graveolens (Geranium)Leaf Oil, lavandula angustifolia (lavender) Oil, rosmarinus officinalis (rosemary) Leaf Extract, Benzyl, Dehydroacetic Acid & Love
**Certified Organic & Wild Harvested.
Ayurvedic Benefits:
Rose is helpful for pacifying pitta skin. Seabuckthorn berry and rosehip seed balance vata, pitta and kapha disorders.
Packaging:
I love the packaging of the product. It’s a leak-proof screw cap jar made of French violet glass which means it has outstanding preservation capabilities. The jar is so tiny that it hardly takes up any space and can be perfectly carried even in the smallest clutch. I would love to save this jar for my travelling kit for sure.
What I love the most about this company is that, they have a recycling program under a zero-waste motto where they collect the empty bottles and jar from your doorstep and in return plant a tree for a greener Earth for greener business practices…Nicely thought:)
My Experience With PUREEARTH:
PUREEARTH is super expensive and to buy a large quantity without any prior experience with the brand was questionable for me so I decided to test the small quantity (15 ml/0.51 OZ) of “Rose & Seabuck” face cream. I bought the product straight from their website and it got delivered within a week with a handwritten note. They sure know how to keep their customer happy 🙂
The product has a balanced consistency that is not very thick or runny, thus makes it easy to apply and get absorbed easily. A tiny amount of product is sufficient to cover the face but it’s only 15ml so I doubt it will last for a month. A major function of this cream is to provide a subtle glow with enough nourishment for the whole day without making your face look greasy or sticky and can be used with foundation or sunscreen with no discomfort at all. This review is based on the rainy season and I can’t promise the same results in summer because some people tend to sweat a lot in the summer and I doubt this will be a good choice for them during that period but someone like me who never sweat in any season should be totally fine.
Pros:
- 100% Natural and organic.
- Non-greasy/ Lightweight
- Good hydration
- Get absorbed quickly
- Easy to carry while traveling.
- Leakproof packaging.
- Eco-Friendly Product with social welfare & recycling programs.
- Suitable for dry skin
- Available online
Cons:
- Super expensive
- Not available at stores for now
Conclusion:
I tried differentiating PUREEARTH by looking at their designer website but somehow it couldn’t convince me to spend a hefty amount on the product because I feel the product is almost similar to other comparatively less expensive brands like Kama Ayurveda and Forrest Essentials . No doubt it’s a decent, natural and eco-friendly product but it’s way too expensive for daily use unless you have the power to splurge. Other ethical companies like Kama Ayurveda and Forest Essentials provides an equivalent or better result without compromising on quality. So my final conclusion is that I may review the other products from PUREEARTH but can’t buy this as my substitute for sure because I couldn’t find exceptionally magical properties in this product except a good hydration quality which I can easily find in other less expensive, organic, and nature-friendly brands available in the market.
This review is purely based on my personal experience thus, no offense if this contradicts your opinion.
Finally, it’s time to say goodbye but before I go I would like to mention the Kronokare hand lotion review, it’s an Indo-French brand you might want to check out.
I always remind you guys to follow me on Instagram. I may not look like a “picture-perfect blogger” on my Insta but I promise my reviews are unbiased and true!!
Till my next post goodbye & Thank You 🙂
